Overview: Pronto, an on-demand home services startup, has raised $11 million (about Rs 96 crore) in a funding round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The round values the company at $45 million (around Rs 394 crore) post-money.
Business model and founding: Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for cleaning, laundry, utensil washing and basic meal preparation. The platform uses a shift-based, task-focused model that guarantees workers shifts and higher earnings while promising fast, 10-minute fulfilment. Unlike time-based pricing common in the segment, Pronto charges customers per task, with an average order value of Rs 200–300.
Strategic moves and domicile change: Originally domiciled in Delaware, Pronto has flipped back to India following the new financing. Sardana said the timing was chosen to avoid capital-gains implications associated with transferring the company from the US after finalising the round.
Planned use of funds and expansion: The fresh capital will be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and deploy real-time operations technology. Over the next 12–18 months Pronto plans expansion into Mumbai, Bengaluru and other metros by setting up micro-hubs in residential clusters to ensure rapid fulfilment.
Operational challenges and market context: Sardana acknowledged the high upfront costs of rapid expansion, including oversupply and marketing spend, and emphasised the need for sustained demand generation given the high-frequency, low-ticket nature of services. The quick home services space is attracting investor interest, with competitors such as Snabbit having raised sizable rounds recently.
Outlook: With institutional backing and a task-based model aimed at formalising informal labour networks, Pronto aims to scale urban operations while balancing utilisation and unit economics to achieve sustainable growth.