Fancypants Baking Co., based in Walpole, Massachusetts, has been honored as one of the Enduring Businesses in the 2024 CO—100 Awards. This women-owned bakery has celebrated two decades of success while consistently growing and adapting to changing market demands, all while remaining committed to sustainability, innovation, and excellence. Founded in 2004 by Maura Duggan, the bakery began as a home-based operation focusing on decorative cookies and has since expanded to a 25,000-square-foot facility serving customers nationwide. Their steady growth can be attributed to careful financial management and strategic decision-making, prioritizing profitability and positive cash flow.
The company emphasizes quality by using premium ingredients such as real butter, eggs, and flour with no additives or preservatives. Fancypants is also notable for its sustainability efforts, including using upcycled oat flour and maintaining a zero-waste policy. Its collaboration with King Arthur Baking Co. to create a co-branded product further reinforces its commitment to quality. The bakery's adaptability has been evident during challenges like economic downturns and the COVID-19 pandemic, where they shifted operations to meet rising online demand. Moving into 2024, Fancypants is launching a new line of indulgent cookies, aiming for sustainable growth across more than 2,500 locations.