AutoPacific conducted a study on what features new car buyers desire the most. The survey included more than 14,000 drivers, revealing a high demand for various tech advancements in vehicles. Wireless charging pads for portable devices topped the list, with 44% of respondents favoring this feature, followed closely by driver profiles, heated seats, and rain-sensing wipers among others.
Another noteworthy aspect of the study is the strong interest in features traditionally associated with electric vehicles. As automakers aim to create monthly subscription models for advanced tech features such as streaming services and automation, buyers are increasingly looking for tools that enhance comfort and functionality, irrespective of the vehicle's powertrain. The tech revolution in the auto industry is reshaping expectations—now, options like household outlets and driver profile settings are becoming more mainstream in gasoline vehicles as well.