Despite predictions of their decline, brick-and-mortar bookstores are thriving once more. Local bookstores and revitalized major chains are attracting customers with new incentives, merchandise, and community engagement. Social media platforms such as Instagram and TikTok have propelled book influencers into the spotlight, encouraging consumers to visit physical stores. Print book sales rebounded in 2024, witnessing a 1% increase to 782.7 million units compared to 2023. Bookstores are enhancing the customer experience by partnering with local businesses, hosting events, and utilizing social media to foster a sense of community around reading.
Once teetering on the brink of extinction, brick-and-mortar bookstores, like Barnes & Noble, which is reopening stores across multiple states, are showing significant growth. Additionally, the American Booksellers Association reports an increase in membership, indicating strong interest in independent bookstores. These shops aim to create welcoming environments, offering cozy atmospheres and community connections which are highly sought after post-pandemic. They incorporate unique merchandise, strategic partnerships, and an engaging in-store experience to keep customers returning, emphasizing personal service and curated recommendations that online retailers cannot match.