A renewed interest in crafts, such as quilting, is led by Gen Z and millennials seeking ways to unplug and reconnect with others. Seventy-one percent of Americans identify as crafters, driving a $17.8 billion market, with younger consumers embracing crafting, particularly projects with low initial costs. Almost half of U.S. adults reported experiencing stress last year and are turning to leisure activities like arts and crafts to unwind. Independent merchants are seizing the opportunity as mass merchants close, providing personalized service and creating communal spaces for crafting events to draw in customers.
Wellness is an increasingly vital concept as individuals prioritize products and habits that enhance their physical, mental, and emotional well-being. The global arts and crafts market hit $44.6 billion last year and is predicted to reach $106.6 billion by 2034, with North America holding the majority of market share. Crafting not only alleviates stress but also offers social connections and cognitive benefits, which healthcare facilities are beginning to recognize and endorse for their patients. Younger crafters, while constrained by resources, are increasingly spending on accessible projects, revealing a growing trend towards crafting as a fulfilling hobby that supports mental health.