Wheeler Dealers host Mike Brewer has shared how he transformed his 'ultimate man cave' and personal car collection into a thriving dealership empire. He recognized that his storage unit in Warwick was underutilized, prompting him to innovate. By leveraging his automotive knowledge and conducting extensive market research, he identified a gap in the market for commercial vehicle sales, especially in the post-Covid landscape where tradespeople were seeking new vehicles that stand out. This realization led to the launch of One Automotive, in collaboration with his friend and wife.
Based in Warwickshire, One Automotive specializes in selling used vans that are customized with body kits and exhaust trims to make them visually appealing. Mike explained that he aimed to cater to tradespeople who want their vehicles to reflect their businesses while also serving practical purposes. As the business gained traction, it attracted customers from across the country, demonstrating the importance of identifying and targeting a niche market. Mike emphasizes that understanding local demand is crucial, advising to experiment with different types of vehicles to discover what sells best.