Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This funding round values the company at $45 million. The fresh capital will be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and roll out real-time operations technology. Unlike traditional time-based models, Pronto charges customers based on tasks completed. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for tasks such as cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, enabling 10-minute fulfillment while offering workers guaranteed shifts and higher earnings. Over the next 12-18 months, it plans to expand into Mumbai, Bengaluru, and other metros, setting up micro-hubs in residential clusters to ensure rapid service. Sardana mentioned the rapid expansion comes with increased costs and highlighted the need for consistent demand generation to sustain the business model. The quick home services space is becoming competitive, with recent funding rounds for other startups in the sector, like Snabbit.
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