1 Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with additional participation from Bain Capital Ventures. This investment has valued the company at $45 million post-funding round. The fresh capital will be utilized to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and implement real-time operations technology.
Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various tasks, including cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, enabling a 10-minute fulfillment while providing workers with guaranteed shifts and higher earnings, aimed at formalizing the informal sector.
Pronto plans to expand into Mumbai, Bengaluru, and other metropolitan areas in the next 12-18 months, establishing micro-hubs in residential clusters for rapid service delivery. Sardana mentioned that after signing the term sheet for this round, the company decided to transition back to India to become an India-domiciled business.
The platform's average order value is between Rs 200 and Rs 300, addressing challenges of unpredictable availability and trust for households while offering stability for workers. Each professional undergoes thorough training and verification, ensuring readiness for immediate task fulfillment, although Sardana noted that rapid expansion incurs increased costs.
In the growing quick home services market, Pronto competes with other players like Snabbit, which recently raised $19 million to expand its operations, highlighting the increasing investor interest in on-demand home services.