Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This funding round values the company at $45 million post-investment. The fresh capital will be utilized for onboarding and training 10,000 additional professionals, investing in quality-assurance systems, and rolling out real-time operations technology. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for services such as cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, ensuring 10-minute fulfillment while offering workers guaranteed shifts and higher earnings. This approach aims to formalize a sector traditionally dominated by informal networks. The startup originally domiciled in Delaware, has now returned to India. Sardana noted that the timing for this relocation was strategic, as it helps to avoid capital gains taxes associated with exiting the U.S. Pronto's charge model is task-based rather than time-based, addressing long-standing issues of unpredictable availability and lack of trust among households while also tackling irregular incomes for workers. The average order value on the platform ranges between Rs 200 and Rs 300. Each professional undergoes training and verification to ensure readiness for instant task fulfillment. However, rapid expansion comes with increased costs and demands. Sardana emphasized that managing demand generation is crucial for the sustainability of this model. As the quick home services market grows, consistent utilization of workforce is vital to balance supply and demand and control costs. The competition is heating up in this space, highlighted by recent funding rounds in similar companies, such as Snabbit in Mumbai, which raised $19 million.
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