Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This investment reflects the rising interest among investors in on-demand home services. Following this funding round, Pronto was valued at $45 million. The company plans to use the new capital to onboard and train 10,000 additional professionals, improve quality-assurance systems, and implement real-time operations technology. Pronto differentiates itself from traditional home service models by charging customers based on completed tasks rather than time. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various tasks such as cleaning, laundry, and meal preparation. The service operates on a shift-based model that guarantees workers higher earnings and ensures fulfillment within ten minutes. This approach aims to formalize a sector previously dominated by informal work networks. Pronto plans to expand into Mumbai, Bengaluru, and other metropolitan areas within 12-18 months, establishing micro-hubs in residential areas to provide rapid service. Sardana acknowledged the challenges of rapid expansion, including increased costs and the need for effective demand generation to sustain business models in a competitive environment.
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