Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The company was valued at $45 million following this funding round. The new capital will help onboard and train 10,000 additional professionals, invest in quality-assurance systems, and implement real-time operations technology. Pronto adopts a unique pricing model where customers are charged based on tasks completed rather than time spent. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for various services such as cleaning, laundry, utensil washing, and basic meal preparation. The company aims to expand into Mumbai, Bengaluru, and other metro areas within the next 12-18 months. Sardana confirmed that the startup reverted to India to avoid capital gains taxes associated with the company’s initial US domicile. Each professional employed by Pronto undergoes training and verification, ensuring reliable service fulfillment. Sardana acknowledged the challenges of rapid expansion, particularly regarding cost management and demand generation, which are crucial for the sustainability of their service model in the highly competitive home services market.
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