Home services startup Pronto has raised $11 million in funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The fresh capital will help onboard and train 10,000 additional professionals, invest in quality-assurance systems, and roll out real-time operations technology. Pronto is valued at $45 million post-funding round. Founded in April 2025 by Anjali Sardana, Pronto connects households in Gurugram with trained professionals for cleaning, laundry, utensil washing, and meal preparation tasks. Operating on a shift-based model, it offers 10-minute fulfillment, guaranteed shifts, and higher earnings for workers. The startup plans to expand into Mumbai, Bengaluru, and other metros over the next 12-18 months, setting up micro-hubs for rapid service. Sardana stated that the decision to flip back to India was made to avoid capital gains tax upon transitioning from the US. Pronto's average order value ranges between Rs 200 and Rs 300. Despite rapid expansion resulting in higher costs, the model addresses inconsistencies in availability and trust for households while ensuring stable income for workers. Given the increased competition in the quick home services sector, demand generation will be critical for sustainability.
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