MAC bagels? Cosmetics brand launches bakery collab in China Skip to the content Home Creative Works News Opinions Exclusives Events Dao + About Search for: Search Search for: Search Sign up to our weekly Dao Insights newsletter to receive exclusive articles and case studies, plus the latest news on what's happening in China. Email Address: First Name: Last Name: Company Name: Job Title: Please verify that you are human. Leave this field empty if you're human: Sign up for our newsletter! Complete your details below --> The Estée Lauder Companies-owned Canadian cosmetics brand MAC recently launched its Studio Fix cushion foundation in China. Dubbed the 24h “ King of Coverage ” (24H卷王气垫), the foundation comes in premium black packaging. Perhaps based on the visual similarity, MAC unveiled its first collaboration with Shanghai’s premium bakery brand FASCINO. Beauty retailer HARMAY and designer brand TYAKASHA open bakery themed collab store The main draw is FASCINO’s iconic “Black Blueberry Cream Cheese Bagel” (黑金蓝莓乳酪贝果) . The round black shape not only resembles a blueberry but also the MAC foundation. The other reason for the collaboration is that the two products will form an “ 8 AM alliance ” because both can be part of your morning routine. Image: FASCINO/Rednote For this reason, the collaboration is called “Flawless Beginning”. There is also a Black Blueberry Custard Croissant and, of course, exclusive paper bags. In the meantime, MAC also released special co-branded beauty blenders in the shape of sourdough bread and a baguette for the campaign. Longchamp brings Paris to Beijing—and fuels China’s pricey bread craze MAC and FASCINO launched two pop-up beauty and bakery stores, one in Shanghai and one in Hangzhou, called the “Flawless Beauty Flagship”. The collaboration taps into China’s recent obsession with premium bakeries. The morning routine angle also speaks to young professionals craving emotional value. Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team here. Share Join our newsletter Subscribe to receive our latest posts By Yimin Wang Tags Beauty & Cosmetics Food & Beverage Society & Culture Marketing & Branding Read Next Slanted eyes in 2025? Swatch apologises after outrage in China Post date August 20, 2025 By Yimin Wang In News Tags Society & Culture Watches & Jewellery Marketing & Branding Social Media Vinegar coffee? KFC’s KCOFFEE launches collab with Datong Cultural Tourism Post date August 19, 2025 By Yimin Wang In News Tags Food & Beverage Travel Marketing & Branding Social Media What’s Salomon’s new Shanghai concept store like? Post date August 18, 2025 By Yimin Wang In News Tags Entertainment Fashion & Retail Sport & Fitness Marketing & Branding What’s “reverse daigou” from Hong Kong, and why is it going viral? Post date August 14, 2025 By Yimin Wang In News Tags Fashion & Retail FMCG Food & Beverage Society & Culture Our Spring Sale Has Started You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/ × Previous Next × Welcome to Dao insights Sign up to our weekly Dao Insights newsletter to receive exclusive articles and case studies, plus the latest news on what’s happening in China. Email Address: First Name: Last Name: Company Name: Job Title: Please verify that you are human. Leave this field empty if you're human: ×
Source