--> Casper Marketing Strategy Close Creative Studio Who We Are What We Do Case Studies Courses Podcast Book Pricing Contact Us Today Facebook Twitter LinkedIn Instagram kevin@voymedia.com Casper Marketing Strategy Author Kevin Urrutia Category Marketing Posted September 26, 2025 Table Of Contents CONTENTS 1 Casper Marketing: How a Mattress Retailer Went from Zero to $750 Million in 4 Years (Case Study) 2 Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation 3 Casper’s Innovative Content Marketing Strategy 4 The Casper Email Marketing Teardown 5 A New Model for Bed-in-a-Box: Ruination to Reinvention 5.1 Part 1: Positioning 5.2 Part 2: Content Marketing 5.3 Part 3: Link Building 5.4 Part 4: Paid Acquisition 5.5 Part 5: Email Marketing 5.6 Growth Marketing 5.7 Data Intelligence 5.8 Creative 5.8.1 Strategy #1: Reinvent The Buying Experience 5.8.2 Strategy #2: Create an Unbeatable Guarantee 5.8.3 Strategy #3: Answer Your Target Market’s Questions (To-Fu) 5.8.4 Strategy #4: Create a Go-To Comparison Resource (MoFu) 5.8.5 Strategy #5: Showcase All Reviews in One Place (BoFu) 5.8.6 Strategy #6: Build White-Hat Education Links with “The CSD Method” 5.8.7 Strategy #7: Publish Original Research (and Become a Go-To Expert in Your Marketplace) 5.8.8 Strategy #8: Use “The Best-of Backlink Builder” (with a Twist) 5.8.9 Strategy #9: Translate Your Ads to Capture New Markets 5.8.10 Strategy #10: Try This Little-Known Trick to Monopolize Your Search Ads 5.8.11 Strategy #11: Combine Advertising and Remarketing to Get More Leads for Your Online Store 5.8.12 Strategy #12: Use This 2-Step Cart Abandonment Process to Recover Lost Sales 5.8.13 Strategy #13: Turn Customers into Salespeople with This Replicable Referral Engine 5.8.14 Strategy #14: Get Better Customer Reviews with This Simple, Yet Powerful Copy Hack 5.8.14.1 1. Nail your content marketing 5.8.14.2 2. Use social proof to build trust 5.8.14.3 3. Provide an unbeatable guarantee 5.8.14.4 4. Use referral marketing 5.8.14.5 5. Provide a great purchase experience 5.8.14.6 6. Grow your sales with email marketing [...continues with more strategies and details about Casper's marketing methodologies and successes...]
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