News

Home services startup Pronto raises $11 million from General Catalyst, Glade Brook Capital - The Economic Times Business News Tech Funding Home services startup Pronto raises $11 million from General Catalyst, Glade Brook Capital Home services startup Pronto raises $11 million from General Catalyst, Glade Brook Capital By Ajay Rag , ETtech Last Updated: Aug 12, 2025, 06:00:00 AM IST Follow us Share Font Size Abc Small Abc Medium Abc Large Save Print Comment Synopsis Bain Capital Ventures participated in the funding round that valued the company at $45 million (around Rs 394 crore) post the round. The fresh capital will also be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and roll out real-time operations technology. Unlike traditional time-based models, Pronto charges customers based on tasks completed. ETtech Anjali Sardana, founder and CEO, Pronto Home services startup Pronto has raised $11 million (around Rs 96 crore) in funding co-led by General Catalyst and Glade Brook Capital , with participation from Bain Capital Ventures, amid rising investor interest in on-demand home services. Pronto was valued at $45 million (around Rs 394 crore) post the latest round. Originally domiciled in Delaware, US, the startup has flipped back to India, founder and CEO Anjali Sardana told ET. Founded in April 2025 by Sardana, Pronto connects households in Gurugram with trained professionals for tasks such as cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, enabling 10-minute fulfilment while offering workers guaranteed shifts and higher earnings, a move aimed at formalising a sector long dominated by informal networks. Over the next 12-18 months, Pronto plans to expand into Mumbai, Bengaluru, and other metros, setting up micro-hubs in residential clusters to ensure rapid service. "After we signed the term sheet for this round, we decided that this was the best time to flip back to India and make it an India-domiciled company. The reason being that as soon as we sign the documents for this round, then in order to flip the company from the US to India, we would have to pay, essentially, capital gains as you exit the US," said Sardana. The fresh capital will also be used to onboard and train 10,000 additional professionals, invest in quality-assurance systems, and roll out real-time operations technology. Unlike traditional time-based models, Pronto said it charges customers based on tasks completed. Sardana said the platform’s average order value ranges between Rs 200 and Rs 300. She added that the model addresses long-standing challenges of unpredictable availability and lack of trust for households while tackling irregular incomes for workers. Each professional undergoes training and verification and is equipped for instant task fulfilment. However, Sardana acknowledged that such rapid expansion comes with increased costs. “A lot of times, when you want to expand, you oversupply first. That obviously costs money, and marketing costs money,” she said. Also, demand generation will be critical for the long-term sustainability of such a model. Given the high-frequency, low-ticket nature of the service, platforms need to ensure consistent utilisation of their workforce to balance supply and demand and control operational costs. The quick home services space is heating up. In May, Mumbai-based Snabbit raised $19 million in a round led by Lightspeed, with plans to expand into new markets. Add as a Reliable and Trusted News Source Add Now! Read more news on Home services startup Pronto funding General Catalyst Glade Brook Capital Pronto snabbit Gig economy workers (Catch all the Budget 2024 News , Events and Latest News Updates on The Economic Times .) ...more Add Comment Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Accenture job cuts flash a warning for Indian IT employees Can Star Air’s Ghodawat win where Mallya, Wadia failed? In Trump vs. economists, why economists are losing PVR Inox’s second act: Can a Bata-like pricing save it from OTTs? INR10 lakh crore value unlocked. Who made the most of startup IPOs? Don’t buy & forget; buy, review & hold for returns: 9 large-cap stocks with an upside potential of more than 29% When investing for the long term, parentage matters: 6 stocks that fit the bill, 5 with an upside potential of more than 34% Macro the Mightiest: ET Prime Special Series - Part 2 (B): Inflation… understand it because it means a lot to the stock market Subscribe Now