Dragons’ Den might have passed, but TikTok didn’t—and Hair Syrup is turning virality into a real business. Born as a pre‑wash hair‑oil line, the U.K. startup says it’s now a top‑three SMB haircare brand on TikTok, with 325,000 units sold on-platform and certain SKUs posting 700% sales growth via TikTok Shop. Followers climbed from 300,000 to 400,000 in six months, feeding low-cost customer acquisition and sub‑£20 price points that favor repeat purchase. Distribution is widening beyond DTC to Boots and Beauty Bay, while management targets a £6.5 million sales turnover in 2026 and prepares U.S. and Australia launches. The thesis: pair a simple, culturally familiar ritual—pre‑wash oiling—with algorithmic reach, then scale through retail partners. The next test is execution. International compliance, inventory planning and claims scrutiny will challenge a lean team. If Hair Syrup can translate TikTok momentum into multi-channel velocity and defend margins against copycats, it graduates from social fad to durable niche brand in mass prestige haircare. Source: https://www.marieclaire.co.uk/beauty/hair/hair-syrup-review?
Cashing In On The Dragon's Loss, Hair Syrup Became One Of TikTok's Biggest Success Stories—Here's Why